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About Us

We’re more than just a fitness brand which sells great products, we’re a message and a movement. We aim to educate, motivate and inspire athletes to be in a Challenge State. Also a proportion of all profits is donated to Mental Health Awareness organisations.

Challenge State started forming in 2018, with the mission to inspire athletes to shine under pressure and focus on the positive achievement at the task at hand rather than the negative consequences of failing. To approach every situation with the belief of becoming better rather than the fear of failure, or concern about making a bad decision. With this mission we hope to inspire the world to live the live for the future with excitement and not fear. 

Josef plans to do this is by creating a nutrition company that was authentic, honest, charitable, and always put quality and service first. To established itself as the number 1 online nutrition company for athletes.

At its core, Challenge State is a trusted company with an unparalleled commitment to excellence, and that means providing discerning customers the highest quality, most effective nutrition products on the market. Our philosophy is to use natural and, wherever possible, organic ingredients which are proven and reliable. Our supplement range is designed to give your body, mind and spirit the royal treatment. We have succeeded in bringing you clean, safe, natural products that look & feel premium, but are priced for you to indulge every day.